Learn to Do & Sell SEO and AI Optimization
with Damon Burton's exclusive training
SOLD OUT
This isn’t for everyone, but is a rare opportunity for only a few to spend 3 days with me my SEO training headquarters in Utah. I am offering only a few dozen virtual tickets, and only 15 exclusive, in-person VIP seats.
Agency owners and marketers, are clients dictating how you run your agency and spend your personal time more than yourself?
Business owners, what if you didn't have to depend on paid ads, Facebook, and constantly changing budgets, policies, and declined & under-performing ads?
Expert level SEO could be your answer to predictable, scalable, targeted traffic, for yourself or your customers...
- How to show up in AI overviews, ChatGPT, Claude, and other AI platforms
- Proper optimization to dial in your website's structure so you are seen as an authority
- Effective keyword research to build a content strategy that attracts pre-qualified buyers
- Stop guessing. Instead, get in front of existing search volume and demand
- Mapping out a content calendar around high value keywords
3 Day Agenda
Day 1
August 17, 2026
9am (Mountain) start
5:30 pm end
(breaks/lunch in between)
- Current state of SEO opportunities (they’re huge)
- SEO + AI
- Keyword research and content strategizing
- Q&A / Live workshopping
- on-page/technical optimization
- off-page optimization
- Q&A
7 pm
- VIP surprise dinner for those attending in-person
Day 2
August 18, 2026
9am (Mountain) start
5:30 pm end
(breaks/lunch in between)
- Surprise speaker
- build your personal brand
- white label vs gray label vs referral opportunities
- sales objections
- client onboarding
- client launches
- client management & touchpoints
- How my team uses AI, conservatively
- AI continued, and getting team adoption
Day 3
August 19, 2026
9am (Mountain) start
1:30 pm'ish end
(one break in between)
- Speaker Dennis Yu, former search engine engineer and multi-decade marketer - how to use AI aggressively
- Speaker Richie Taylor (Principal at Adobe) - how enterprise companies use AI
- Speaker panel
- Group takeaways
You'll pay a fraction of the price to learn what
I charge clients $50k - $100k/year for 👇
Presenter & Host
Hi. I'm Damon Burton.
I've been successfully running an SEO Agency for 19 years, wrote a best selling book on SEO titled Outrank, and have trained dozens of other agency owners and hundreds of entrepreneurs just like you.
With nearly two decades of experience in SEO, I've worked with:
- Tony Robbins
- Russell Brunson
- Utah Jazz retail division
- Dan Kennedy's Magnetic Marketing
- Emaar, among world's largest commercial real estate companies
- Cardiff, largest private business lender
- Shark Tank featured businesses
- Rockwell watches
But my favorite stories are mom and pop businesses growing from their kitchen table or garage to giant warehouses; many now with more success in a month than they used to have in a year.
I'll be your main presenter, but I've also invited a few friends I respect greatly to share with you at no extra cost.
Guest Speakers
Dennis Yu
Dennis Yu is a digital marketing expert, speaker, former Yahoo search engine engineer, and creator of the Dollar-a-Day strategy.
He helps founders scale what works via proven systems.
Richie Taylor
Richie is a Principal at Adobe, and product designer with over 20 years of experience in enterprise-scale UX, AI and generative technologies.
Richie currently supports Adobe's Machine Intelligence and their Design’s innovation arm, with a focus on custom model training, creative production pipelines, and scalable enterprise workflows.
Taylor Cameron
Taylor Cameron is a two decade veteran in marketing, helping grow some of the biggest media and sports entertainment entities across the US.
Taylor also manages a lot of white label partnerships with Damon, and will speak to the strengths and opportunities of white label SEO vs gray label vs referral partnerships to grow your business.
Surprise Speaker
This person has changed my life (Damon's) more in 9 months than any other personal development strategy, business coach, therapy session, or growth hack in the last 20 years.
I'm inviting him because business problems are really masked personal problems. When you learn to slow down to speed up you can maintain ambition and accomplishments, but without the overwhelm.
Virtual vs VIP tickets
Virtual/Zoom
- Full 3 day experience
- Full curriculum coverage
- access to recordings
- guest panel access
- speaker Q&A
VIP/In-Person
- Full 3 day experience
- Full curriculum coverage
- access to recordings
- guest panel access
- speaker Q&A
VIP Extras - In-person extras, speaker meeting, and photos
- Direct access to speakers
- On-site lunch
- VIP dinner
- One post-event 90 minute Zoom with the group weeks after the event so I can help you answer questions and integrate what you've learned
Who Optimize Live IS for
- Agencies wanting to offer SEO or expand their knowledge to improve their SEO processes
- Entrepreneurs and business owners wanting to increase their visibility on search engines
- Solopreneurs wanting to advance their SEO skills for potential advancements or opportunities
Who Optimize Live is NOT for
- Broke people - People pay
thousands of dollars per month to access this. This is not a charity. My time is
valuable, and so is the time of other entrepreneurs attending.
- Drama - I like to spend my time with cool people. Other people are paying good money to hang out with other cool people, too.
- Lazy or stubborn people - I will share all of my processes used within my agency that businesses pay thousands of dollars per month for. You have to implement them though.
- Impatient people - SEO takes time to drive a return. If you're not willing to put in the time implementing, save your time and money.
Success Stories
Tickets are as little as $997 to learn
what I charge clients $50k - $100k/year for 👇
While we'll focus this around SEO, the BIGGEST takeaway that people constantly give me as their feedback when I do these trainings is it's about so much more than SEO. It's about how to run an agency.
There is virtually no way you will accomplish what McChesney has. But it's incredible knowing that the right training can support going a startup agency to crazy growth. Below is Adam McChesney’s testimonial hitting $100,000 in a few months after the first Optimize Live. He’s since gone on to approach $250k/month.
Results, reviews, and earnings presented on this site are not typical.
I've even had others join Optimize Live that teach webinars that don't even offer SEO, and now they're approaching their first $100,000 month because they learned how to set better expectations and teach your customers how to be better customers.
Every live training I've done has sold out. This one will too.
VIP (in-person) tickets for $2500
or join virtually by Zoom for as little as $997
IN-PERSON SOLD OUT
Let's be honest. Most people don't put in the work.
These results represent unique experiences of a variety of clients, and they are not representative of all clients. There are no guarantees of results. The results achieved will vary based on several factors.
Every live training I've done has sold out. This one will too.
VIP (in-person) tickets for $2500
or join virtually by Zoom for as little as $997
SOLD OUT
FAQ
Dates and location?
August 17 - 19, 2026
1857 N Hill Field Rd
Layton, UT 84041
(map link)
Getting to the venue is a pretty straight drive on I-15 from the Salt Lake City airport. It's about a 30 minute Uber, and is usually around $40-60.
The event is at 1857 N Hill Field Rd in Layton, and there are three hotels within an easy, straight two blocks walking distance. .
Food
There is a great local restaurant called Roosters that has unique food for reasonable prices.
Osaka is a local sushi place that's good, and also in walking distance.
Here is a maps link to countless other options like Indian, Vietnamese, Thai, and European.
Entertainment
In walking distance is Layton Hills Mall, and Cinemark and AMC movie theaters.
If you don't mind a 15 minute drive, Station Park in Farmington is a local favorite outdoor mall.
The best location to visit the Great Salt Lake is just 15 minutes away, called Antelope Island. It is a state park, so there is an entry fee.
A few people asked about golf, which there are many golf courses.
There are tons of hiking trails. Adams Canyon is one of my favorites, closest, and has a rewarding waterfall at the top.
Due to the extremely limited seating, high-end guest speakers, and surprise dinner, this event is only for those that are serious about leveling up and is intentionally non-refundable to avoid tire kickers.
Any other questions?
Send me a Facebook message
